He Reads with the Fishes

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The Metropol, a free daily here in Budapest, is running a rather clever billboard campaign, a glimpse of which you can catch in the above amazing action shot, taken from the 139 busz en route to the office. In case you can’t make it out, it’s bit of a play on both the term “fish wrap” and evolutionary illustrations; there’s another version with birds/bird cages. (The copy says, “Read Metropol.”)

I don’t know if it’s original work, but it is both fun and memorable.

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